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Jun 06

Long copy

By admin

The fundamental premise behind long copy is, “The more you tell, the more you sell.” Ads that are long on facts and benefits will convert well. Unlike a face-to-face conversation with a salesperson, a written ad has only one chance to convert a reader. If you get in front of the reader, you’ve got to […]

Jun 06

How to Write Headlines That Work

By admin

Your headline is the first (and perhaps only) impression you make on a prospective reader. Without a headline or post title that turns a skimmer into a reader, the rest of your words may as well not even exist. But a headline can do more than simply grab attention. A great headline can also communicate […]

Jun 06

To Be, or Not to Be

By admin

Now that’s a question. The first six words of Hamlet’s Act III, Scene 1 soliloquy are without doubt the most famous line William Shakespeare ever wrote. It’s also one of the most recognizable quotes in the English-speaking world. And not a single word over three letters long. The lesson? Keep it simple. Good copy is […]

Jun 06

Don’t Read This, or the Kitty Gets It

By admin

Poor Fluffy. I asked you not to do this, and you’ve gone and broken the rules. Things don’t look good for this cute little kitten I’ve taken hostage in case my demands were not met. She is awfully sweet, though. We’ll just have to wait until later on in the chapter to decide the fate […]

Jun 06

Copywriting 101 – How to Craft Compelling Copy

By admin

Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) which get people to take some form of action. Copywriters are some of the highest-paid writers in the world, but to become a truly proficient and profitable copy […]